Giuseppe Pedeliento

University of Bergamo, Director of the Marketing Lhab

Full professor of Management & Marketing at the Department of Management of the University of Bergamo, where he also serves as the Scientific Director of the Marketing LHAB. Former visiting scholar and lecturer at the Aalto School of Business (Helsinki) and Johannes Kepler University (Linz), and former visiting scholar at the University of Washington (Seattle, USA), Giuseppe carries out extensive research in the fields of marketing and branding in both B2C and B2B contexts. His research has been published in numerous prestigious international academic journals, including Organization Studies, Journal of Business Ethics, Journal of Advertising, Journal of Business Research, Industrial Marketing Management, Family Business Review, European Sport Management Quarterly, Journal of Business & Industrial Marketing, Journal of Consumer Behaviour, AMS Review, Journal of Retailing & Consumer Services, Journal of Brand Management, Journal of Strategic Marketing, Consumption, Markets & Culture, Journal of Service Theory and Practice, Management Decision, Journal of Product & Brand Management, Journal of Global Fashion Marketing, among others. Giuseppe serves as the Associate Editor of the Journal of Product & Brand Management, and since 2021 he is in the Board of Directors of the Italian Marketing Association (SIM).